Blog Post #13 Target Audience Survey

 In order to get an idea of the target audience for my film opening, I created an audience survey on Google forms that specifically asked about preferences in Sci-Fi films. Also, many of my questions pertained to concepts that I was tied between or were about preferences in story telling. For example, in some of my very early planning I was stuck between a retro and futuristic setting for my film, so since I couldn't decide I made one of my questions a choice between whether audiences preferred a futuristic, retro, or present day setting within sci-fi films. Also, even though I'm doing animation, which is a very visual medium, I wanted to know how much audiences cared about storytelling through dialogue so I also included a question on whether viewers preferred a movie tell them verbally what is going on/how the characters feel or whether they want the film to show visually the emotions and meaning of the scene (or whether they have to preference or would rather a mix of both). 

I wanted a good mix of people to take my survey since I also included demographic data like age and gender in my questionnaire. So, to get a mix of age I asked my peers at school to take it which covered the younger age range and I also asked teachers and staff in my school which I hoped would balance out the younger participants. However, there were many more kids that took my survey so I asked my mom to post it on her Facebook account (which she said no to - thanks mom), but she agreed to send it to her friends through text which helped even out the demographics a bit more. I ended with 60 people having taken my survey after two days of sending it out and walking around asking people to take it. I was happy with this amount, I was aiming for 50-75 so I met my goal fairly easily. 

These were my survey questions 

Overall, from the results of my survey it was more unanimous that audiences preferred mixed genre sci-fi films and people tended to enjoy mixed media films (those that combine mediums like animation and live action). This made me much more confident that my idea would appeal to and be enjoyed by a wide range of people. 

These are my compiled results